Our Brands
We build brands that feel human — products that bring joy, confidence, and taste to everyday life. Our portfolio is a testament to our commitment to creativity, quality, and authenticity in every category we enter.
Beverages
Our next-gen energy drink, NASTY ENRG, launched in South Africa with over 4.5 million online impressions.
Fashion & D2C
Direct-to-consumer global brands representing youth culture, creativity, and individuality.
FMCG & Packaged Goods
Expanding into Fast-Moving Consumer Goods with a focus on authentic taste and convenience.
Restaurants & Hospitality
Celebrating Malaysia’s rich culinary identity by merging traditional recipes with contemporary dining.
Electronic Nicotine Delivery Systems
Our ENDS division is among the world’s most recognized — known for design, quality, and trust.
Cosmetics & Perfumery
From flavours to fragrance, we’re developing perfumery and cosmetic brands that bring confidence, energy, and style to modern consumers.
Tobacco Alternatives
From flavours to fragrance, we’re developing perfumery and cosmetic brands that bring confidence, energy, and style to modern consumers.
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