We Build Brands That Shape Worldwide Taste.
NASTY Holding is a global brand incubator and accelerator, transforming cultural trends into consumer products that connect with people worldwide.
What We Do
NASTY Holding is a Malaysian-born global group creating and scaling modern consumer brands. Our core function is to operate as an end-to-end ecosystem for brand creation, from initial concept to global distribution.
/01
Identifying cultural trends and transforming them into scalable consumer products.
/02
Complete brand creation across product innovation, production, and international distribution.
/03
Operating a diverse portfolio across high-growth sectors including beverages, hospitality, and lifestyle goods.
/04
Connecting with consumers in over 80 countries through our extensive global network.
Our Story
From Local Flavour to Global Influence
What started as a local flavour company in Malaysia has grown into a family of brands known worldwide for creativity, quality, and authenticity. We saw that as consumer needs evolved, so should we.
This drive for evolution pushed us to expand into FMCG, beverages, fashion, and cosmetics that reflect how people live today. Our story isn’t about being in every category; it’s about being meaningful in the ones that matter, proving that a Malaysian-born idea can connect with a global audience.
Our Vision & Mission
Vision
To be a global brand group that creates products people love in taste, lifestyle, and everyday experiences.
Mission
We build enduring brands that inspire confidence, deliver excellence, and express taste in every form.
Our Values
The Principles That Guide Us
Our values are the foundation of our culture and our business. They guide every decision we make.
Innovation
Always exploring new ideas and better ways to serve consumers.
Integrity
Doing what’s right, even when it’s not easy.
Agility
Moving fast, staying sharp, and adapting to change.
Taste
Everything we make should look good, feel great, and taste better.
Culture
Malaysian-born, globally minded — built on creativity and collaboration.
Meet Our Team
Our Leadership Team
Meet the leaders guiding our global vision and operations.
Rizal Hassan
Group CEO
Aina Rosli
Head of Brand & Marketing
Adrian Lim
Head of Operation
Nadiah Hanafiah
HR & Culture Lead (People)
© 2025 NASTY Holding. All Rights Reserved.